I like Bitly because it has a pretty interface and a login for all of the links you create. If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics.
Paste the URL where you'd like it to go, and you're set. In this article, you will learn how to control, review, and interpret click tracking.
Type the last part of your new custom URL in the text box. With GTM, all you have to do is add a small bit of code to your pages, and it creates a simple container where you can configure everything from GA to Ads, all through a simple admin panel. In fact, just from YouTube’s 11 characters, it can encode the numbers from one to 73,786,976,294,838,206,464 in base64.
There are a lot of other link shorteners, many being novelty systems (like a link shortener that doesn’t really shorten but turns your URL into a Dickens quote, or one that makes your link look shady and nefarious, or one that churns out a hipster-phrased link) or ways to earn money for yourself or for charities through ads that appear before the user gets to the destination URL. For example, if you are passing a sub ID on click, you can append the parameter directly to the end of the encrypted URL: When generating tiny URLs, it may take several minutes for the shortened URL to become active. Link preview Afraid of clicking on a short link without knowing where it goes? Tag Type: Select either “Universal Analytics” or “Classic Analytics”, depending on whichever you are using. White labeling lets me present a positive picture of our company as clients see our agency logo when they login to create URLs.
Tracking links in Google Analytics using UTM Source Google Analytics has this amazing feature called custom campaigns. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". Firing Rules: Set to All Pages You want Tag Manager to listen for all link clicks on all pages – so just check the preconfigured firing rule for “All pages”. Click on the category “Links” and select event label and there you will be able to see the specific links clicked on your website. These parameters are also stored by HasOffers and can be passed in affiliate conversion links via HasOffers macros. Restrict our employee's account access to only the campaigns I want assigned to them. Tracking Out-going Links with Google Analytics With Google Analytics, you can also track outbound links on your website. Sending Variable Data with Link Clicks Send event and variable data to Adobe Analytics when a user clicks a link. It is specified in ISO 8601. analytics contains all the click statistics, broken down into the various time slices.