Possibility to Archive the URLs Redirecting is not that better in elements. To track only the HTML version of your campaign, and not the plain-text version, you can create a custom tracking code using Google's resources and add it to the HTML of your campaign. See the company's blog to learn more about the changes that are taking place. More » TinyURL.com TinyURL used to be one of the top shortening choice in the past, and people still use it a lot today, however it does include a couple more characters compared to others like Bit.ly and Goo.gl. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).