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Use alternate extensions "hacks": Many country code extensions can be used to help form your company name by using the characters before and after the dot to form a shortened for similar sounding version of your name. Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link.

I once went bonkers when I couldn’t get a link click tag to work… and it all came down to a lowercase typo. UA code is the unique identifier for each Analytics account you create.

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For a list of the file system control codes that perform operations on object IDs, see File Management Control Codes. While URL shorteners have had some incredible usage tied to the growth (and constraints) of Twitter, I question their sustainability as a business. Tracking ID You can either manually type your unique Google Analytics ID into this field (ex: UA-########-1) or use a convenient macro that plugs this in for you.

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Namely, I want to make sure that if have an absolute internal URL with www vs non-www that I capture both cases. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).