For example, if you want to know how many people click on the website link in your Twitter profile, lots of people use a bit.ly link instead of the direct link to their website. Some URL shortening services support the forwarding of mailto URLs, as an alternative to address munging, to avoid unwanted harvest by web crawlers or bots.
If you’d like to override the default value of email for utm_medium or add new utm parameters to your links, then go to the Advance tab of your template/campaign. In April 2009, TinyURL was reported to be blocked in Saudi Arabia.[27] Yahoo!
Example for event tracking using the newer API:
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