2. They hide the parameters and business logic of your ads, that is otherwise exposed to users. 3. Bitly also allows you to customize the actual shortened link (if your customization is still available). Once you are sure that your WordPress site does not have Google Analytics code, go to Settings » Google Analytics.
In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them. You can copy the link by pressing and holding the link and then select copy from the options that will pop out.
Advantages of Using Your Own Domain URLs: Promote your site (branding): when people retweet, your domain will fly around. Tagging your emails like this will give insight into how your emails compare to other types of marketing, how specific messages work across all mediums, which types of links work best in your emails, etc.
It is more focused on what happens once a visitor comes to your site.Email Tracking See who opens your emails, links, and attachments. This is it. tinyurl.com/0a0b0c0 Buffer: In order to shorten your URLs, you need to schedule your posts through Buffer who will put your posts in a queue and schedule them to go out at the times you preset. TinyURL: This shortener use to be all over the internet; however, lately it has died down. They keep URLs that are loaded with UTM tracking tags from looking ugly by hiding the length and characters in the UTM tracking system. More meaningful: readers at least know the link goes to your site.
Things to note When we were setting this up we came across a few other things that might save you time when doing the same. This solution doesn't work where the user starts on Eventbrite and then goes to your website. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. Set Different Titles for Emails in a Series All emails in an automation series will have the same title in your Google Analytics account unless you set a separate title for each.
While this solution might not compete with the extremely short URLs that link shortening services can provide (and without the equivalent analytics packages), it would avoid the link shortening middleman and let your user know at a glance where your link will take them. — Is link shortening for you? After pasting the link, select the SHORTEN URL button. 6.
Undo Undo Shorten URL @ShortenURL 18 May 2011 More Revision 357: Removed: piurl.com, tr.im, kl.am; Added: min.ms, mrte.ch, v.gd; Thanks. When we shorten a link, it appears like so: Our URLs are shortened and we can still use the tracking features in Bit.ly, but instead of our readers seeing Bit.ly in the shortened links, they see our custom domain.
When this feature is used, links to your site that Sailthru includes in your email campaigns are wrapped in a redirect URL beginning with link.