Google Analytics doesn’t “listen” for link click events by default, so that’s why we have to go the extra work of creating a link click listener tag. Another simple one, you just paste it in and go. goo.gl/0a0b0c0 Then there are the ones that people hook up to autofeed into their Twitter accounts, and most of those come with their own shorteners. You can use initials for one or more words or, if it works, all of them. As you shorten your links, Google will display them below with its long URL version, when it was created, its corresponding shortened goo.gl link and how many clicks it has received. Example for event tracking using the newer API: tag on your site Setup the Link Tracker Add a tag to capture all the link clicks Create a macro to save the anchor text Add a tag to fire off the Google Analytics Event Add a rule to capture only the clicks on external links Save a version and publish 1. IP Addresses and Location With any premium account, you can view the real-time location and geographic data for every visitor.