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Backlinks are followed by Google's robot to check if it’s a valid link. The first condition allows this tag to just wait until it sees a link click event, which is the gtm.linkClick event that we were listening for above. Tagging your emails like this will give insight into how your emails compare to other types of marketing, how specific messages work across all mediums, which types of links work best in your emails, etc. Go to my.sailthru.com/pages and click a link to a hosted page. Browse our list for inspiration: You'll likely get some great ideas just look at what others have done! You can fill this parameter by hardcoding a value, or by using a macro from an adserver or an ad network.

Effectively the data passed is the same as before, however the call is different. In addition to using bit.ly as a tool integrated into third-party tools you can also use it directly at the bit.ly website. Google Analytics won't work if there is a space after the URL in the campaign. Bitly offers all sorts of tracking stats about your URLs, including the number of clicks, the origins of those clicks, and the referring sites. Once this is enabled, you can append the following parameter to your tracking link: url Unlike the url_id parameter, this parameter expects a valid, encoded deep URL to be added for traffic to redirect to: Payout on Click In some cases, you may want to dynamically pass the payout that the publisher receives for a session. This is a nice extra feature if branding is important to you or if you want to make your link easier to memorize.

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See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).