You need to be signed in to your bit.ly account before you can enter tracking data for the link. Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. You can always view clicks over a period of 24 hours, a month, and a custom date range.
Hootsuite users will see their links shortened, but non-Hootsuite users can also use the shortener. The website is just as basic it was when it launched, but it does the deed. For example, if someone was on the /about/ page, and clicked on an email address, then Google Analytics will record /about/.
Still, you can create shorter links for other uses that don’t rely on link shortening services. Registering a short URL[edit] Some websites create short links to make sharing links via instant messaging easier, and to make it cheaper to send them via SMS. Complete control over which campaigns our clients can see in their accounts. It's also worth considering leaving the most recognizable part of your name spelled out. On the Setup step, provide a title for the email in the Google Analytics title for email field.
See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).